Wednesday, August 31, 2011

Back to the Start: Graphic Art in the Food Revolution

As a landscape architect, I value the usefulness of wordless graphics to convey a message.

The complexities of our modern food systems boggle the mind, and reading story after essay after published journal article sometimes overwhelms and leaves me grasping for straightforward explanations to share with friends and family.

This simple animation reminds us all of the need for reinvention and revolution in the standards of practice for food and farming.


From YouTube: Coldplay's haunting classic 'The Scientist' is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, "Back to the Start." The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.
Thanks to Kate, at Hip Girl's Guide to Homemaking, for pointing me toward this clip! And a sincere thank you to the farmers, companies, co-ops, and individuals dedicated to returning back to the start.

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